NorthStar Gaming launches Sports Insights 2.0

The 2.0 version introduces several new features, including a redesigned home page that hopes to improve user experience.

NorthStar Gaming Holdings has unveiled Sports Insights 2.0, an upgrade to its content vertical across all NorthStar Bets online and mobile betting platforms. This update aims to offer customers a more comprehensive betting experience.

Sports Insights provides users with analysis of upcoming events, betting strategies, predictions and tips. The platform’s in-house team of sports writers also produces original content daily, aiming to cater to the needs of informed bettors.

The 2.0 version introduces several new features, including a redesigned home page that hopes to improve user experience and content organisation.

The upgrade also expands casino-related content and incorporates team and player statistics for major league sports.

Additionally, enhanced coverage of popular betting sports and injury news feeds from RotoWire have been integrated.

Good to know: Data shows Sports Insights users have higher engagement and betting activity compared to non-users

Commenting on the upgrade, Michael Moskowitz, Chair and CEO of NorthStar, stated: “Sports Insights 2.0 has been a major focus for our team this year and we are thrilled to share these new features with our customers.

“Players have told us they place a high value on the ability to access quality, in-depth stats and information seamlessly within our betting environment. This differentiates us from competing platforms that continue to require players to use multiple apps to access the same information.

“The added content should keep our players engaged and help them make informed betting decisions.”

Data suggests that Sports Insights has been effective in driving player engagement and betting activity, with users who frequently engage with the platform’s content showing notably higher average deposits and turnover in both casino and sports betting compared to non-readers.

This update comes after NorthStar Gaming reported significant growth in its recent Q2 report.

David Thompson

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