NFL warns Canadian lawmakers about responsible advertising with sports betting
The NFL stated that ad limits could hurt efforts to move illegal activity into legal markets.
- The letter was sent to the Canadian Senate’s transport and communications committee regarding Bill S-269
- The bill proposes a national framework for how sports betting advertising should be executed
NFL VP of Public Policy and Government Affairs Jonathan Nabavi recently penned a letter to the Canadian Senate’s transport and communications committee regarding responsible advertising when it comes to sports betting.
The letter was in regards to Bill S-269, which would provide a framework for how sports betting advertisements should be conducted to a national audience.
“Based on the experiences of US states to date, the illegal market in the US is clearly larger than industry estimates before the US Supreme Court ruled to overturn PASPA in Murphy vs. NCAA,” Nabavi said.
“A state passing sports betting legislation does not guarantee on its own, however, that it will minimize the illegal market in that state due to several factors.”
The NFL stated that ad limits could help to hinder the efforts of moving illegal activity into legal markets.
Good to know: The NHL also sent a letter to the Senate committee, arguing that sports betting ad regulation is better left to the provinces
Nabavi stated that the elimination of illegal gambling, especially offshore betting operators, requires not just a legal alternative, but active monitoring and enforcement backed by significant penalties for any violations.
The league believes Canadian lawmakers could “unreasonably curtail responsible advertising” for sports betting that could further restrict such marketing.
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