NFL and NCPG continue partnership with $6.4m commitment

The NFL has announced an extension to its partnership with the National Council on Problem Gambling (NCPG), including a new three-year commitment with a $6.4m grant from the league. The grant will look to bolster nationwide problem gambling prevention services and promote responsible gambling initiatives.
“Our partnership with NCPG underscores the vital impact of their work and our ongoing commitment to advocate for and support responsible gambling initiatives,” NFL SVP of Social Responsibility Anna Isaacson said.
“We are proud to leverage our platform and resources with NCPG’s expertise to raise awareness, provide education and help prevent problem gambling. We look forward to our continued partnership with NCPG and expanding the reach of their impactful programs.”
The new commitment from the NFL Foundation to NCPG follows the league’s original three-year, $6.2m grant awarded in October 2021, the largest in NCPG history until now.
The NFL’s funding supports three key NCPG initiatives which include modernizing and strengthening the National Problem Gambling Helpline as well as developing and implementing the Agility Grants program. The third initiative is enhancing awareness efforts around the country especially in communities underserved by problem gambling programs.
“We are profoundly grateful for the NFL’s renewed investment in NCPG, which will enable us to grow the essential prevention, education and awareness initiatives that were established through their initial grant,” NCPG Executive Director Keith Whyte said.
“This partnership has been instrumental in advancing our mission of minimizing gambling related harm. We look forward to building on the significant progress we’ve made together over the past three years and exploring new avenues for impact.”
The original grant from the NFL enabled funding for upgraded technology, increased staffing and enhanced data collection efforts from the 28 contact centers that comprise the National Problem Gambling Helpline Network.
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