EveryMatrix content live in Ontario through DraftKings partnership
The pair have collaborated previously in North America.
EveryMatrix has gone live in the Canadian province of Ontario with DraftKings.
The iGaming platform provider secured its Ontario License from the Alcohol and Gaming Commission of Ontario (AGCO) in August 2022 and now its content is live in the region with DraftKings.
Through this partnership, EveryMatrix will provide DraftKings customers in Ontario with games from its in-house studios such as Armadillo Studios, which will come via its proprietary B2B aggregation and content provision offering, SlotMatrix.
This isn’t the first time the pair have collaborated together in North America, having agreed a partnership that saw EveryMatrix content go live in New Jersey through DraftKings last year in June; while in May of this year EveryMatrix agreed a deal with Supremeland Gaming, which saw gaming content made available on DraftKings in New Jersey.
Overall, EveryMatrix has licenses in six North American markets including Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania, as it looks to continue its growth in the region.
EveryMatrix Americas President Erik Nyman said, “EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario.
“This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest iGaming and sportsbook operators in North America and we are one step closer to full market penetration with them.”
In related news, investment bank Morgan Stanley has adjusted DraftKings financial projections including increasing projected revenues but decreasing adjusted EBITDA estimates.
It has also U-turned on its plans to introduce a customer surcharge in some heavily taxed states.
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