EveryMatrix has announced that DraftKings will now feature the iGaming software provider’s in-house content in New Jersey. The partnership is planned to continue with further launches throughout the year, subject to regulatory approvals by each additional state.
Currently, EveryMatrix is licensed in Michigan, West Virginia, Connecticut and Ontario, Canada in addition to New Jersey. The company is also in the process of obtaining a Pennsylvania license.
Erik Nyman, President EveryMatrix Americas, said, “Integrating our content with DraftKings is a significant milestone for our US business and we’re delighted to be working with the team there.
“We’re focused on partnering with US operators, providing them with our iGaming content via SlotMatrix, which unlocks access to our games library and promotional features. We are very excited about this strategic partnership and collaboration across North America.”
DraftKings players will have access to EveryMatrix’s SlotMatrix library of iGaming content. SlotMatrix games range from titles such as Hot Hot Honey, Mythological Mayhem Supreme Streaks, and Wild Willy’s Gold Rush to branded and celebrity offerings.
EveryMatrix will also supply DraftKings with Armadillo Studios, which integrates with SlotMatrix to provide B2B aggregation solutions.
Earlier this month, DraftKings bid for PointsBet’s US Operations, offering a 30% higher price than previous sportsbook bidder, Fanatics. PointsBet has yet to release an official statement about how the company plans to continue.
