Jay-Z’s The 40/40 Club partners with Fanatics Sportsbook
The project comes ahead of Fanatics Fest NYC next month.
In anticipation of next month’s Fanatics Fest NYC, Fanatics has revealed plans to reimagine Jay-Z’s The 40/40 Club.
As part of the club’s partnership with Fanatics Sportsbook, the project will involve giving the club an update to give guests “an exclusive lounge experience.”
The space will be open and available by invitation only to notable guests that include athletes and celebrities, as well as to Fanatics Sportsbook VIP customers.
The company outlined what guests can expect to find at the club by saying, “Guests can expect an atmosphere that pays homage to The 40/40 Club’s rich legacy, complete with signature details like framed jerseys from the club archive, grand chandeliers, stadium seating, small bites inspired by its original menu, premium beverage offerings, and a unique ambiance that made the original a favorite among the A-list crowd.”
Fanatics Fest NYC is scheduled to kick off at the Javits Center in New York City from August 16 to August 18.
Sports fans can purchase tickets online ranging between $20 and $50 apiece.
Fanatics Sportsbook has celebrated further US expansion in 2024 through launches in numerous states. The operator is now available in 95% of the addressable online sports bettor markets in the country.
The Fanatics Sportsbook allows users to search for specific bets and wager directly from their search results.
Along with the launch, the global digital sports platform aided Catfish Bend Casino in changing its retail sportsbook from PointsBet to Fanatics.
Fanatics Betting and Gaming first started acquiring PointsBet’s US businesses last summer. The company soon began migrating PointsBet customers to the Fanatics Sportsbook app as part of the transition.
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