Musburger Media announces purchase of VSiN from DraftKings
Original VSiN founders Brian Musburger and Bill Adee will lead the company moving forward as part of the agreement.
Musburger Media has announced the purchase of VSiN, The Sports Betting Network (VSiN), from DraftKings in efforts of expansion and improving distribution. With a strategy and team already in place, the network will focus immediately on expanding partnerships and distribution to educate and entertain the growing number of Americans betting on sports.
Original VSiN founders Brian Musburger and Bill Adee, who were part of the team that previously launched and led the multi-platform broadcast and content company, will lead VSiN moving forward, as stated in the agreement.
“While a lot has changed in the sports betting industry over the past three-and-a-half years, our original vision for VSiN still holds and we are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere,” said Musburger.
“We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.”
VSiN will continue to provide news, analysis and insights that bettors can use before placing wagers.
“DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives and goals,” DraftKings CMO Stephanie Sherman said.
“We want to thank Brian, Bill and the entire team at VSiN for a great relationship, and we look forward to continuing to advertise on the network.”
DraftKings also announced a partnership with the WNBA on July 18, naming the sportsbook operator as an official sports betting and daily fantasy sports partner of the league.
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