BlueBet Indiana to leave Horseshoe Hammond
The two recently terminated their market access agreement.
Online betting provider BlueBet Holdings’ Bluebet Indiana subsidiary has ended its market access contract with Horseshoe Hammond.
The agreement officially ended June 30 and was a mutual decision.
However, BlueBet noted that it will continue to have a US presence.
The company said in a statement, “As previously announced, BlueBet has commenced a strategic review of its US operations.
“While the review remains ongoing, in the immediate term the company has decided to focus on its three existing US B2C markets of Iowa, Colorado and Louisiana, while continuing to roll out its B2B Sportsbook-as-a-Solution offer.”
Along with the company’s focus on these states, BlueBet recently signed a deal for its first sportsbook partnership in the state of Ohio. BlueBet entered that agreement in March 2024 and said that it “expects that demonstrating the strength of its B2B offer will unlock further B2B partnership opportunities, leading to a reduction in the net cash used in scaling the US business.”
Sports wagering in Indiana has been legal since September 2019. Governor Eric Holcomb signed the statewide regulated sports betting bill into law a little more than a year after the US Supreme Court overturned PASPA.
Horseshoe Hammond offers Lake County players more than 60 table games and more than 1,800 slot machines on its 350,000 square-foot gaming floor. The casino is owned and operated by Caesars Entertainment.
Since the brand’s formation in Reno, Nevada in 1937, Caesars Entertainment has expanded over the years to include facilities that operate under the Caesars, Harrah’s, Horseshoe and Eldorado brand names.
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