Chicago Blackhawks reveal Circa Sports as home jersey patch partner

The Chicago Blackhawks have announced that for the first time in franchise history, it has reached a partnership agreement with Circa Sports to add an official patch on the team’s home jerseys. The home jersey patch will be worn beginning in the 2024-25 season, marking the first time a partner will be added to Blackhawks game jerseys.
“Sports betting has continued to grow in popularity among our fans and offered new ways for them to engage with our game,” Blackhawks President of Business Operations Jaime Faulkner said.
“We couldn’t be prouder to be adding Circa Sports to the Chicago Blackhawks roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences.”
Circa Sports is currently available in the state of Illinois through the Circa Sports Illinois mobile app and a physical sportsbook at American Place in Waukegan. The operator originally launched online offerings for Illinois residents and opened its physical sportsbook in October of 2023.
“Growing up as a hockey fan, I’m overwhelmed with the opportunity, and the responsibility, that goes along with partnering with an Original Six team and a team with the most iconic home jersey in sports,” Circa Sports CEO Derek Stevens said.
“We are ecstatic to showcase the new Blackhawks jersey with such a young and exciting team.”
Circa Sports will debut on the Blackhawks jersey on June 28 at the 2024 NHL Draft, being held at the Sphere in Las Vegas. The partnership also includes the Blackhawks 2024-25 regular season schedule release, anticipated for early this summer.
The announcement comes during an exciting time for Blackhawks fans, as the team drafted potential superstar Connor Bedard with the first overall pick in last year’s draft. The franchise will also be selecting second overall in the upcoming draft, with the chance to have prospects such as Ivan Demidov, Cayden Lindstrom or Artyom Levshunov hold up the new jersey.
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