Altenar partners with Splash Tech to increase free-to-play offerings
Altenar has partnered with Splash Tech to integrate free-to-play sports games into their platform, boosting user engagement and retention.
Altenar has announced a partnership with Splash Tech to integrate its free-to-play sports product suite into Altenar’s platform. The collaboration aims to enhance player engagement and retention across Altenar’s services.
Splash Tech’s suite includes Daily Jackpot Predictor, Pick6 and the new PlayBuilder, a free-to-play bet builder game.
These games are designed to boost player interaction and maintain regular traffic on operators’ sites. The products are available in 16 languages, aligning with Altenar’s international client base.
Dinos Doxiadis, Altenar Sportsbook Product Development Manager, commented, “We know how important free-to-play games are for user retention and user engagement. Our partnership with Splash Tech solidifies our commitment to offer the best tools available for our operators to compete in a global market.”
Adam Wilson, Splash Tech CEO, added, “Over the last few years, I have watched and admired Altenar grow into an industry powerhouse. I am so excited by this incredible opportunity to drive engagement across the Altenar network via Splash Tech’s world-class product suite.”
This month, Altenar announced a multi-year partnership with Kero Gaming to deliver a micro-betting solution. This collaboration makes Altenar the first to offer Kero Gaming’s micro-betting product, which uses proprietary algorithms to create personalised market selections.
The initial launch will include football markets, with plans to expand to other sports such as basketball, baseball and American football later in the year.
In May 2024, Altenar secured a B2B licence in Greece from the Hellenic Gaming Commission. This licence allows Altenar to offer its services in Greece for the next seven years, further expanding its presence in the European market.
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