Hard Rock kicks off annual ‘Love Out Loud’ campaign during Pride Month
The company will feature celebratory Pride merch, deals and cocktails throughout June.
Hard Rock International (HRI) has launched its annual ‘Love Out Loud’ campaign in celebration of this year’s Pride Month. The company will hold several special events and offer its guests various deals at its casinos, hotels, shops and cafes during the month of June.
Hard Rock shops all over the globe will have Pride-themed merch for sale and its hotels will give guests who are checking in a chance to sample music by renowned artists from the LGBTQIA+ community.
Hard Rock guests can also try the Pride Sunrise, a cocktail that will be featured throughout the month. The colorful beverage is made by combining layers of strawberry puree, lime juice, mango puree, pineapple and orange juice and is topped off with Teremana Blanco Tequila and Blue Curacao.
Along with its celebratory offerings for patrons, HRI’s Hard Rock Heals Foundation will accept donations throughout the month that will go to support LGBTQIA+ organizations.
The Seminole Tribe of Florida acquired the Hard Rock brand in 2007. Since Hard Rock’s founding, the brand has globally expanded to include more than 250 locations.
Seminole Hard Rock Support Services SVP of Chief Diversity & Inclusion Officer Stephanie Piimauna briefly discussed the company’s ongoing desire to feature talented acts in celebration of Pride Month.
She commented, “Hard Rock has long been committed to honoring the LGBTQIA+ talent and guests who perform, dine, play and stay at our locations, as well as the LGBTQIA+ team members who make the experience so rewarding for our guests.
“Hard Rock’s ‘Love Out Loud’ celebration once again shows our ongoing support during Pride Month for our friends and allies around the world, encouraging them to be their authentic selves however they choose to through music, fashion and travel, with who they love.”
As part of its ‘Love Out Loud’ campaign last year, HRI partnered with singer Halsey for a performance at its Hard Rock Café London Old Park Lane location.
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