Hard Rock International (HRI) has partnered with Grammy-nominated artist Halsey to release Hard Rock x Halsey Signature Series Pride Edition T-shirts during Pride Month. The collaboration is part of Hard Rock’s "Love Out Loud" campaign.
As part of the celebration, Hard Rock will host a private show by Halsey at Hard Rock Café London Old Park Lane. In addition to their performance, the artist will donate memorabilia to Hard Rock's collection during the VIP event.
The Hard Rock brand was founded on several mottos that continue to be emphasized by the company today, including Love All-Serve All, Take Time To Be Kind, Save The Planet and All Is One. The first Hard Rock Café opened its doors in London in 1971.
Seminole Hard Rock SVP and Chief Diversity & Inclusion Officer Stephanie Piimauna further elaborated on the company’s commitment to supporting the LGBTQIA+ community.
She commented, "At Hard Rock, acts of service and authentic inclusion are engrained in our brand DNA and everyday mottos, ensuring that all Team Members and guests at our properties are treated with love and respect.
"As part of our commitment, we will continue to demonstrate allyship and amplify LGBTQIA+ voices in our local communities and around the world."
The Hard Rock Heals Foundation has pledged a minimum donation of $250,000 to the Human Rights Campaign and Outright International in celebration of Pride Month.
Hard Rock International (HRI) recently participated in Earth Hour, as part of its continued partnership with World Wildlife Fund (WWF). Part of the group’s involvement in Earth Hour movement included “going dark” for one hour by turning off lights across 135 Hard Rock brand locations.
