GiG gears up for partnership with Primero Games, launches SweepX in US
GiG reached a binding Head of Terms agreement with the US sweepstakes company.
Gaming Innovation Group (GiG) has launched its SweepX solution in the US. SweepX is a social sweepstakes casino platform solution.
The solution is designed to combine GiG’s AI-assisted content management technology with dual-wallet and store management features. The company said this can offer operators “a prominent and competitive advantage.”
In addition to the release, the company announced signing a binding Head of Terms for its partnership with US land-based sweepstakes operator, Primero Games LLC.
Primero Games CEO Barry Rutherford commented on its collaboration with GiG by saying, “GiG’s platform will allow us to bring more content and an experience for our players that is second to none.
“Combining our unique player acquisition strategy and GiG’s innovative technology, we are positioned perfectly for the US market and for iGaming markets across the globe.”
Gaming Innovation Group is based in Malta and was founded in 2012. The iGaming technology company offers its operators services, solutions and products, as well as sportsbooks and various media.
Company Chief Business Officer for GiG Platform & Sportsbook Andrew Cochrane commented, “GiG is synonymous with innovation and our SweepX solution is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market.
“As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data and AI-driven solutions available within social gaming, and will help power the growth of the market across the US within the next few years.”
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