Rivalry announces upcoming native crypto token launch
Its latest development is a blockchain-based product due to premiere during the second half of the year.
Toronto-based iGaming and sportsbook operator Rivalry has announced the upcoming launch of Rivalry Token, a native crypto token on the blockchain. Rivalry said the new token was released “to add increased functionality, economics and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting.”
The company expects Rivalry Token to arrive during H2 2024 and said the product launch “represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience,” which is comprised of bettors younger than 30.
Company Co-Founder and CEO Steven Salz commented, “Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts.
“Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”
Rivalry has recently expanded its interactive casino platform, Casino.exe, which is home to the company’s current and future titles. The platform features four new titles, including Penalty Shootout, Bomb Squad, Wheel of Time and Courier Sweeper.
Casino.exe was designed as a virtual interface that allows users to access titles from Rivalry’s third-party casino titles within an interactive online space.
Salz went on to add, “Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance.
“The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”
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