Mohegan Gaming promotes Guy Greene to CMO as digital growth accelerates
Mohegan Gaming & Entertainment has named Guy Greene as Chief Marketing Officer of Mohegan Digital, positioning the company for expanded digital and iGaming growth.
Mohegan Gaming & Entertainment (MGE) has announced the promotion of Guy Greene to Chief Marketing Officer of its Mohegan Digital division, underscoring the organization’s renewed focus on strategic marketing and digital expansion, particularly in the lucrative gaming market.
The elevation of Greene, a seasoned gaming and hospitality marketing executive, comes at a time of accelerating digital wagering and iGaming adoption, where Mohegan’s online platforms are experiencing significant user engagement and revenue growth.
Greene’s New Role and Experience
In his role as CMO, Greene will lead Mohegan Digital’s marketing strategy, overseeing brand positioning, customer acquisition, player engagement, and cross-channel promotions across both online sports betting and digital casino offerings.
Greene brings extensive industry experience to the position. Before this promotion, he held senior leadership roles within Mohegan’s marketing organization, including overseeing brand initiatives and player-focused campaigns.
His background includes leadership in digital strategy, loyalty programs and data-driven marketing, all seen as key assets as Mohegan expands its digital footprint.
Pennsylvania: A Growth Engine for Mohegan Digital
Pennsylvania has emerged as one of the nation’s most competitive and highest-producing iGaming and sports betting markets, consistently ranking among the top states in both digital engagement and revenue. The Keystone State’s mature regulatory environment and diverse player base make it a strategic priority for operators like Mohegan.
Mohegan representatives acknowledged that Greene’s promotion aligns with the company’s broader vision to deepen digital market share in Pennsylvania, enhance customer experiences and expand brand loyalty across mobile platforms.
With sports wagering and online casino already live and performing well in Pennsylvania, the CMO role is expected to drive growth via tailored marketing campaigns that leverage analytics, promotions and targeted engagement strategies to compete more effectively against national rivals.
What This Means for Mohegan’s Digital Future
As CMO, Greene is charged with unifying Mohegan Digital’s marketing efforts across multiple channels and deepening customer engagement through:
- Enhanced acquisition and retention strategies
- Brand differentiation in competitive markets
- Integration of loyalty and rewards across digital products
- Data-driven promotion and personalization efforts
These priorities mirror broader industry trends, where digital platforms are increasingly central to revenue growth for gaming companies.
Furthermore, Greene’s leadership reflects MGE’s confidence in building internal marketing talent and in reinforcing the organization’s focus on digital transformation, a theme playing out across the U.S. gaming industry as operators pivot toward mobile and immersive online player experiences.
Positioning for Digital Momentum
The promotion of Guy Greene to Chief Marketing Officer of Mohegan Digital marks a notable moment for Mohegan Gaming & Entertainment as it looks to harness the momentum of Pennsylvania’s thriving iGaming market and expand its competitive edge.
With Greene at the helm of marketing strategy, Mohegan Digital is poised to refine its messaging, strengthen brand loyalty and accelerate growth in an increasingly crowded digital gaming landscape.
As player preferences evolve and mobile engagement rises, the company’s strategic emphasis on digital initiatives positions it to capture new audiences while deepening connections with existing players.
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