Oregon Lottery offers DraftKings Sportsbook themed bets tailored for Taylor Swift fans

February 8, 2024
By
Leer en Español

The ‘for the Swifties' betting options will be available for the upcoming Super Bowl.

DraftKings Sportsbook has created a series of themed bets for this week’s Super Bowl LVIII matchup that are designed for Taylor Swift fans. The Oregon Lottery has opted to offer this feature to players throughout the state.

These “for the Swifties” themed wagers are directly tied to Swift’s songs. Sports fans can bet on various aspects of the Kansas City Chiefs and San Francisco 49ers game based on certain Taylor Swift tunes.

“Shake It Off” allows fans to wager on which team will score first, while “Wildest Dream” gives players a chance to bet that Travis Kelce would score the first and last game touchdowns.

Oregon Lottery Sports Betting Products Manager Kerry Hemphill commented, “The fanfare and celebrities at this event generate the most interest in sports betting we see all year.

“The ‘Taylor’ effect may also result in more casual sports betters taking a chance to have fun.” 

During last year’s Big Game, players in Oregon wagered close to $5.3m and placed close to 307,000 bets through the DraftKings Sportsbook.

Legal sports betting has been available in Oregon since October 2019. Since the Oregon Lottery opened the regulated market, players have wagered nearly $1.75bn.

The American Gaming Association (AGA) has estimated that 67.8 million American adults are expected to wager on this year’s Super Bowl and bettors could wager close to $23.1bn on the game.

Super Bowl LVIII will be held at Allegiant Stadium in Las Vegas on February 11. The game starts at 6:30PM.

State-by-State

Company Spotlight

Bragg Gaming

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
Virtual Showroom

Supplier

Supplier

Industry Awards

Supplier

Supplier

Supplier

Supplier

Land-Based

Supplier

Supplier

GA Newsletter

Exclusive news, analysis, insights, and interviews delivered straight to your inbox

Kiko Augusto - From fantasy sports to sports betting in Brazil

Rei do Pitaco CEO Kiko Augusto joins the (on-this-occasion-injured) Gaming America Editor, Tim Poole, for a Huddle to talk all things Brazil!

Rickard Vikström: How 2025 is shaping up for US iGaming

Internet Vikings CEO & Founder Rickard Vikström joins Gaming America to discuss the US online landscape in 2025.


Another year approaches its end, as 2024 slowly becomes our past, 2025 the present and a wave of opportunity defines gaming's future. There is an air of change as the regulated gaming world looks to welcome a new entra...

8-10-From-the-top
From the top: Reflecting on the past and looking to the future of land-based casinos
Gaming America reviews the closures of the Mirage Hotel and Casino, as well as the Tropicana, but also keeps an eye on the future with Durango Casino and Resort GM David Horn.
36-41-Oliver-Lovat
Cover Feature: Exploring what might be next for land-based casinos
Nothing is new. Everything is new. Oliver Lovat, regular Gaming America columnist and resident Las Vegas expert, discusses what the next generation of casinos need to succeed, while also reflecting on Vegas' generational shift away from the Tropicana and Mirage.
42-43-Lefosse---Brazilian-Sports-Betting
Steadying the ship in LatAm's largest market
After regulatory limbo, sports betting in Brazil is moving towards legal certainty – by Eduardo Carvalhaes, partner in Public Law and Regulation at Lefosse, and Karen Coutinho, counsel in Public Law and Regulation at Lefosse.
44-45-Lazarus-Legal
Brazilian opportunity: The future of LatAm
Edwin Monzon, Managing Partner of Lazarus Legal, speaks to Gaming America about Brazil's upcoming iGaming and online sports betting regulation, assessing both the prospects and challenges involved.

Sweepstakes were the talk of G2E 2024 and are generating plenty of headlines as we enter 2025. It is a fascinating vertical – and indeed whether it should even be seen as a legal vertical at all is in question. The Am...

8-10-From-the-Top
Countdown to launch: Just in time
In this edition of From The Top, Caesars New Orleans SVP and GM Samir Mowad speaks with Kirk Geller to detail what the future holds after the property finally completed its $435m transformation.
14-15-GGA-Americas
The industry's best getting their deserved recognition
The 11th annual Global Gaming Awards Americas once again honored and rewarded the gaming industry's strongest performers throughout the prior 12 months during G2E in Las Vegas.
16-18-G2E-Review
G2E 2024: Discussing the future of US iGaming
A deep dive into the lively debate: Gaming America's Laura Mack examines the objections to US iGaming expansion and the mythbusters offered as a rebuttal at G2E. Surely, it is inevitable in the long run?
20-21-year-review
G2E 2024: A year in review
Gaming America sits down with Pro League Network's (PLN) Mike Salvaris at The Venetian during G2E, to sum up the year and give us the inside scoop of what sports betting has in store for 2025.