Glitnor Group’s LuckyCasino enters Ontario

January 15, 2024
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The launch comes after LuckyCasino's Swedish debut.

Glitnor Group-operated brand LuckyCasino has entered the Ontario market, having previously launched in Sweden. 

Glitnor Group has previously stated its intentions to move into the North American market, having acquired a 37.5% stake in PlayStar in July 2023. The move came after the company announced its new CEO, Richard Brown, the month prior.

Glitnor Group Co-Founder Jörgen Nordlund called Brown “one of the industry’s top C-level talents” and believed he would make a “positive impact” on the business as it entered additional markets.  

Bringing LuckyCasino to Ontario aligns with the company’s current intentions to continue global expansion, with plans to move into LatAm and additional European territories, as well as North America. 

The move to Ontario comes over a year and a half after the province legalized online gaming. Since then, a wide range of iGaming operators have entered the market, with Peter & Sons, Hacksaw Gaming and Playzido all coming to Ontario in the last month alone. 

The market is highly competitive while providing unique market conditions different from those seen in American states. SVP, Canada of The Innovation Group Kevin Dennis noted how the licensing model used for iGaming in Ontario is open, which allows for “an unlimited number of online casinos” and “an opportunity to ‘test the waters’ in Ontario that can’t necessarily be duplicated in any other jurisdictions.” 

For the full interview with Dennis and Canadian Gaming Association (CGA) President & CEO Paul Burns, check out the January/February issue of Gaming America.  

On the launch in Ontario, Head of Brands and Business David Schwieler said, “As a collective, Glitnor is always looking for new ways to expand our business by entering new regulated markets worldwide – and the Ontario launch of LuckyCasino will certainly create a number of exciting strategic opportunities for us going forward."  

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