Hard Rock, Seminole Gaming expand programs to combat human trafficking

January 10, 2024
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Both companies will offer new tools, resources and education programs.

Hard Rock International (HRI) and Seminole Gaming have affirmed their commitment to combatting human trafficking in 2024 by offering new support tools for those at risk, additional training for its team members and a youth education program.

The company said it will work with new community partners “to create a greater impact.”

Both companies will implement the Twentyfour-Seven QR code sticker, a resource that provides support and critical information. Those at risk can access the code for information on how to stay protected.

HRI and Seminole Gaming will also expand the youth education program in Mexico. This resource focuses on educating teens to help them avoid being lured online. Last year’s pilot program in Quintana Roo reached 35,000 students.

Both companies have worked to raise awareness and fight against human trafficking for the last several years. They have taken measures to collaborate with advocacy groups and community partners and have trained more than 27,000 casino team members around the globe.

HRI Chairman and Seminole Gaming CEO Jim Allen discussed the company’s desire to continue advocating for those affected by human trafficking.

He commented, "We are deeply committed to the work our community partners provide for those at risk, victims and survivors of human trafficking in the United States and around the world, as we work together to combat human trafficking.”

The Seminole Tribe of Florida acquired the Hard Rock brand in 2007. Since Hard Rock’s founding, the brand has globally expanded to include more than 250 locations.

The company recently relaunched Hard Rock Bet in Florida, giving players statewide access to mobile sports betting.

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