Quick Custom Intelligence (QCI) and Pala Casino Spa & Golf Resort have announced a partnership, unveiling a new product for the casino industry.
The new product, Pala Purl, will allow players to have instant access to their player accounts via their mobile devices; which will give them the ability to instantly redeem player points for free play, concert tickets, hotel rooms, food comps, among other things.
The hope is that this will help to streamline the player experience and offer a much more efficient way of players enjoying their rewards.
CEO & CMO of Pala Casino, Fred Buro, said: "The collaboration with QCI represents Pala Casino's commitment to evolution, innovation, and its unwavering pursuit of the ultimate guest experience. The Pala Purl is not just a cool tool; it's a game-changer.
"Our players can now reward themselves instantly and seamlessly, which eliminates a variety of hurdles players sometimes needed to overcome to get player comps and rewards.”
CTO of QCI, Andrew Cardno, added: "The collaboration between QCI and Fred Buro and Pala Casino signifies the future of the casino industry. Pala Purl leverages state-of-the-art technology to offer players a fluid, user-friendly experience. At QCI, we pride ourselves on creating tailored solutions, and with Pala Casino, we've accomplished something truly exceptional.
"We are proud to take this first step in the journey and we appreciate the opportunity to build on the vision of Fred Buro and team at Pala. We are excited about where this integrated digital experience will take us in the future."
