Genius Sports has announced the launch of its first unified fan identification solution for advertising, which is known as FanHub ID.
The identification solution will help build sports-based fan profiles with proprietary data signals, such as sports app sign-ins, live streaming data, fan engagement and league/team interactions.
With the technology Genius Sports is using, audiences will be able to be reached both online as well as offline, and the company has highlighted that FanHub ID will give “marketers and content owners new opportunities to reach and measure engaged sports audiences at scale.”
The solution will help create a single, unified profile for millions of sports fans for ad campaigns to be targeted at a particular audience based on how they interact and what their preferences are.
GM of Advertising at Genius Sports, Manny Puentes, said: “Sports fans make up the world’s most passionate audiences, but marketers and content owners still struggle to identify, measure, and engage their fan personas.
"FanHub ID gives them the ability to activate fan data to enable long-term loyalty."
Chief Revenue Officer at Genius Sports, Josh Linforth, added: “FanHub ID drives immediate impact to current Genius Sports customers by helping them better understand their audience and extend their sponsorship dollars beyond their owned and operated content.
“Sports content owners will finally have the insights they need to drive deeper engagement and find the most valuable fans of the future.”
Last month, Genius Sports announced an extended partnership with FanDuel Group, bringing forth the BetVision streaming solution.
