Genius Sports has expanded its partnership with FanDuel. The duo will collaborate to release the BetVision streaming solution to FanDuel players. Football fans can watch games and place bets within the live video player on the sportsbook app, as well as access NFL content on mobile and tablet devices.
The launch stems from Genius Sports’ partnership with the NFL. The company serves as an exclusive distributor of NFL Official League Data.
Under the terms of the amended agreement, Genius Sports said it “will continue to provide FanDuel with access to the league’s proprietary Next Gen Stats (“NGS”) data as well as the official sports betting data feed.”
BetVision is an immersive sports wagering platform that offers fans statistics, insights, integrated bet slips and real-time augmentations within an interactive player.
FanDuel CCO Mike Raffensperger elaborated on the company’s desire to improve its products for players.
He said, “As an Official Sports Betting Partner of the National Football League, we’re continuing to look for ways to elevate the betting experience on our platform for fans during every game.
“Partnering with Genius will allow us to pair our industry-leading product with access to BetVision to build a seamless live betting experience for fans.”
Genius Sports CEO Mark Locke described its collaboration with FanDuel as an opportunity to increase fan engagement.
He commented, “In partnership with FanDuel, we are proud to lead a new era of sports betting experiences across North America.
“With heightened demand for greater personalization and interactivity, BetVision revolutionizes the live betting experience for FanDuel’s customers by helping to drive fan engagement and accelerate the growth of in-game betting.”
