Novig partners with Intelitics for Colorado sports betting launch

November 22, 2023

The operator will use the Intelitics platform for user acquisition, as well as affiliate program and paid media channel activity.

Novig will soon launch in Colorado, and has chosen the Intelitics platform for its affiliate program and paid channels.

The Intelitics solution provides real-time campaign monitoring, player tracking, automated reporting and personalized dashboards.

Novig will use Intelitics to oversee all of its affiliate and paid media actions. After launching in Colorado, Novig will eventually also launch a high-frequency betting exchange (subject to regulatory approval) which will give players the opportunity to bet against market odds or set their own.

Intelitics CEO Allan Stone said, “We are thrilled to be supporting Novig’s acquisition efforts through affiliates and paid media. Our platform and suite of tools have been designed to allow operators such as Novig to maximize the potential of affiliates and paid media through real-time data that provides the insights needed to dial up successful campaigns and dial down those that are not working.

“This is another great partnership for Intelitics and one where we see huge potential for Novig and its ambitions for the market.”Technology from both Wall Street and Silicon Valley have been combined with industry research to create the platform, with the aims of making it efficient seamless and fair.

Head of Growth Marketing at Novig, Catherine Dougherty, also commented, “We are a technology company at heart and in Intelitics we have a partner that understands the power of technology and data when it comes to effective affiliate marketing and paid media. This will give us a huge boost in Colorado and the other states where we will make a play.”

Novig also partnered with US Integrity this August.


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