US Integrity partners with Novig 

August 15, 2023
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US Integrity also recently partnered with the UFC.

US Integrity has announced a comprehensive partnership with Novig, a sports betting exchange that will soon be launching in the Colorado market.

Novig is a sports betting exchange that allows users to bet against best-in-market odds or set their own odds.

US Integrity conducts analysis across data to identify irregular contest-level, officiating and suspicious wagering patterns. 

The integrity company will now provide integrity monitoring services via its proprietary dashboard to Novig. 

Recently, US Integrity partnered with mixed martial arts promotion, the UFC. Gaming America spoke exclusively to SVP and Head of Business Development Ali Schempp about how the company upholds its integrity standards and what it will be doing in its partnership with the UFC. 

Dan Rosen, Head of Operations at Novig, commented, “The integrity of our platform and the user experience it provides are the cornerstones of our operation at Novig.

“As we build a  sports betting exchange, our partnership with US Integrity allows us to fortify these foundational elements. We're excited to align ourselves with a group celebrated for upholding exceptional standards in safeguarding sports betting integrity.”

Matthew Holt, US Integrity’s CEO & Co-Founder stated, “US Integrity is proud to partner with Novig as they launch a new innovative platform. Novig, a sports betting exchange is a unique and enhanced alternative to traditional sports betting in the Colorado market.

“US Integrity’s mission is to provide conflict-free insights and compliance solutions to our clients. We are looking forward to their launch date and collaborating with the exceptional team at Novig. 

“These partnerships and more specifically betting exchanges, help ensure and improve sports betting integrity while strengthening the unique and proprietary anomaly detection tools we have developed at US Integrity.”

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