The Professional Fighters League (PFL) has announced an alliance with 888poker, ahead of the PFL Europe Championship, which will be held in Dublin, Ireland on 8 December.
This is a novel agreement for the PFL’s regional MMA league, whereby the PFL SmartCage and PFL channels will showcase 888poker branding during the PFL Europe Championship.
SVP International of PFL, James Frewin stated: “The Professional Fighters League (PFL) is delighted to announce our collaboration with 888Poker, coinciding with the PFL Europe Championship.”
VP, Head of Poker and MD ROW, 888 William Hill, Amit Berkovich went on to say: "We are delighted to announce our exciting new partnership with the Professional Fighters League. At the heart of this collaboration is our shared passion for entertainment and commitment to providing first-class experiences in our respective spaces.”
The PFL’s position in the world of mixed martial arts, combined with 888poker’s gaming platform, is a sponsorship deal likely to reach a more diverse audience.
Berkovich added: "We look forward to the journey that lies ahead and to the innovative projects we will build together."
The PFL Europe Championship will take place on December 8, with matchups including Jakob Nedoh facing off against Simeon Powell in the Light Heavyweight Championship and Dakota Ditcheva against Valentina Scatizzi in the Women’s Flyweight Championship.
