Maine regulator approves Genius Sports for temporary gaming license

November 3, 2023

The sports betting market is now live Statewide.

The Maine Gambling Control Unit has awarded Genius Sports a temporary gaming license, coinciding with the state’s sports betting market launch. With the current approval, the company now holds 43 licenses or equivalents throughout the US and Canada.

Genius Sports CEO, Mark Locke, expressed the company’s excitement for its latest approval.

He commented, “We are honored that the Maine Gambling Control Unit has awarded Genius Sports its temporary gaming license to enable sportsbooks to access our full suite of solutions including our ground-breaking BetVision streaming tool.

“Powered by the highest quality official data, our products are proven to help sportsbooks drive trading profits and cost efficiencies while engaging players at every step.”

Maine pulled the trigger to legalize sports betting in August 2022. Its commercial market is now live.

Prior to the launch, local retail markets were scrambling to be ready to accept bets prior to the regulated sports wagering market’s debut. However, three local retail destinations said they will be ready to accept wagers by December or in early 2024.

Two of the three locations, Cumberland Fairgrounds and Favorites Off-Track Betting, are moving to new sites, according to a local report. Both destinations moved to new spaces “in anticipation of more customers when sports betting is launched.”

In other Genius Sports news, the company through its partnership with the NFL recently debuted BetVision, which is an immersive sports wagering platform that offers fans statistics, insights, integrated bet slips and real-time augmentations within an interactive player. Fans around the US now have access to live NFL games through BetVision.

Football fans can place bets within the live video player on the sportsbook app, as well as access NFL content on mobile and tablet devices.


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