Paramount Global to build snowy mountain atop Mirage Volcano for Super Bowl LVIII

November 2, 2023

The structure will feature Paramount movie and television content.

The Mirage will feature a snowy mountain where its dormant volcano currently resides during next year’s Super Bowl, according to a local report in the Las Vegas Review-Journal.

Paramount Global will build its “Paramount Mountain” on the home of The Mirage Volcano a few days prior to the Big Game. Football fans will be able to view the structure starting February 8.

Part of the block-long exhibit includes well-known movie and television series like Transformers, Yellowstone and Star Trek. Guests can also take a 4D simulation gondola ride on the peak of the artificial mountain.

Paramount Global Executive VP and Chief Brand Officer Josh Line said in an official news release, “Paramount’s ‘Mountain of Entertainment’ in Las Vegas is an exciting, fan-focused physical manifestation of the expansive and popular content from across our portfolio of brands.

“Our partnership with the NFL allows us to drive growth and engagement with our brands and creates the opportunity to display the power of Paramount’s broad and beloved hits across every genre at the biggest event in television: Super Bowl LVIII.”

In addition to Super Bowl LVIII, Las Vegas is also set to host the F1 Grand Prix from November 16 to November 18. Construction is underway for the F1-controlled grandstands.

The track will run throughout sections of Las Vegas Boulevard and Koval Lane, as well as through Sands and Harmon avenues.The circuit will span 3.8 miles.

F1 racing fans can attend an all-day lunch event on November 5, which will be hosted by Caesars Palace. Fans will have an opportunity to get a closer look at all the cars that will compete during the Formula 1 Grand Prix.


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.