Atlantic City’s casinos support Breast Cancer Awareness Month

October 5, 2023
By

Bally's, Caesars, Golden Nugget, Hard Rock, Ocean Casino and Resorts Casino will all spread awareness and raise funds with new pink offers.

October is Breast Cancer Awareness Month and the casinos in Atlantic City are planning to support the cause with many offers and campaigns in the month’s signature pink. Fundraising events and charity activities will benefit the American Cancer Society (ACS) and breast cancer research.

President and CEO of the Chamber of Commerce in Southern New Jersey, Christina M. Renna, said, “Like many people, I have always enjoyed driving to Atlantic City in October and seeing all of the Atlantic City’s casinos lit up in bright pink in honor of Breast Cancer Awareness Month.

“Breast cancer impacts so many lives and families here in New Jersey. By bringing awareness through various events and activities this month, the casino industry is helping to support and make a difference for communities they serve.”

Some of the planned activities and offerings at the various casinos in the Garden State include: signature pink cocktails and other pink menu items at each casino, participation in the ACS’s Making Strides Against Breast Cancer Walk, participation in the Men Wear Pink campaign and more. A portion of proceeds from many of the cocktails at various casinos will be donated to the cause.

Caesars will turn all of the fountains at Tropicana pink and donate all coins tossed into them to the ACS, Ocean Casino will sell cookies and Resorts casino will encourage guests to dunk a comedian at a boardwalk event. Hard Rock will also release Pinktober-themed merchandise, hold a dunk tank event with staff and produce a Pinktober Rocks concert with Foreigner, as was as provide mammography screenings for its team.

Mark Giannantonio, President of the Casino Association of New Jersey, said, “This is a disease that impacts all of us, from all walks of life, and it’s critically important that we do our part to raise awareness and encourage people to donate and take action.

"We are honored to once again partner with local and national cancer prevention organizations to fight against breast cancer.”

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.
GA HUDDLE #089

Brian Uran - AI has shown casinos new ways to think about business

GA HUDDLE #088

Adam Wexler: PrizePicks almost went out of business during Covid - but now...

Roughly six years after speaking to Gambling Insider as an upcoming start-up, PrizePicks CEO Adam Wexler joins the Huddle to reflect on huge growth since - which almost ground to a halt during the Covid-19 pandemic.

We cover:

- Entrepreneurship, regulatory changes and the pandemic

- Offering a different customer experience and differentiating by product

- Fantasy sports being strong enough without sports betting

- Barriers to entry in the fantasy market

- Opposition from FanDuel and DraftKings

- Targets, plans and the Philippines

- US markets and the future of fantasy


Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

gga
The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
GA
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
terre
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
andrew
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.