Atlantic City’s casinos support Breast Cancer Awareness Month

October 5, 2023
By

Bally's, Caesars, Golden Nugget, Hard Rock, Ocean Casino and Resorts Casino will all spread awareness and raise funds with new pink offers.

October is Breast Cancer Awareness Month and the casinos in Atlantic City are planning to support the cause with many offers and campaigns in the month’s signature pink. Fundraising events and charity activities will benefit the American Cancer Society (ACS) and breast cancer research.

President and CEO of the Chamber of Commerce in Southern New Jersey, Christina M. Renna, said, “Like many people, I have always enjoyed driving to Atlantic City in October and seeing all of the Atlantic City’s casinos lit up in bright pink in honor of Breast Cancer Awareness Month.

“Breast cancer impacts so many lives and families here in New Jersey. By bringing awareness through various events and activities this month, the casino industry is helping to support and make a difference for communities they serve.”

Some of the planned activities and offerings at the various casinos in the Garden State include: signature pink cocktails and other pink menu items at each casino, participation in the ACS’s Making Strides Against Breast Cancer Walk, participation in the Men Wear Pink campaign and more. A portion of proceeds from many of the cocktails at various casinos will be donated to the cause.

Caesars will turn all of the fountains at Tropicana pink and donate all coins tossed into them to the ACS, Ocean Casino will sell cookies and Resorts casino will encourage guests to dunk a comedian at a boardwalk event. Hard Rock will also release Pinktober-themed merchandise, hold a dunk tank event with staff and produce a Pinktober Rocks concert with Foreigner, as was as provide mammography screenings for its team.

Mark Giannantonio, President of the Casino Association of New Jersey, said, “This is a disease that impacts all of us, from all walks of life, and it’s critically important that we do our part to raise awareness and encourage people to donate and take action.

"We are honored to once again partner with local and national cancer prevention organizations to fight against breast cancer.”

State-by-State

Company Spotlight

Bragg Gaming

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.
Virtual Showroom

Supplier

Land-Based

Supplier

Supplier

Supplier

Supplier

Industry Awards

Supplier

Supplier

Supplier

GA Newsletter

Exclusive news, analysis, insights, and interviews delivered straight to your inbox

Kiko Augusto - From fantasy sports to sports betting in Brazil

Rei do Pitaco CEO Kiko Augusto joins the (on-this-occasion-injured) Gaming America Editor, Tim Poole, for a Huddle to talk all things Brazil!

Rickard Vikström: How 2025 is shaping up for US iGaming

Internet Vikings CEO & Founder Rickard Vikström joins Gaming America to discuss the US online landscape in 2025.


Another year approaches its end, as 2024 slowly becomes our past, 2025 the present and a wave of opportunity defines gaming's future. There is an air of change as the regulated gaming world looks to welcome a new entra...

8-10-From-the-top
From the top: Reflecting on the past and looking to the future of land-based casinos
Gaming America reviews the closures of the Mirage Hotel and Casino, as well as the Tropicana, but also keeps an eye on the future with Durango Casino and Resort GM David Horn.
36-41-Oliver-Lovat
Cover Feature: Exploring what might be next for land-based casinos
Nothing is new. Everything is new. Oliver Lovat, regular Gaming America columnist and resident Las Vegas expert, discusses what the next generation of casinos need to succeed, while also reflecting on Vegas' generational shift away from the Tropicana and Mirage.
42-43-Lefosse---Brazilian-Sports-Betting
Steadying the ship in LatAm's largest market
After regulatory limbo, sports betting in Brazil is moving towards legal certainty – by Eduardo Carvalhaes, partner in Public Law and Regulation at Lefosse, and Karen Coutinho, counsel in Public Law and Regulation at Lefosse.
44-45-Lazarus-Legal
Brazilian opportunity: The future of LatAm
Edwin Monzon, Managing Partner of Lazarus Legal, speaks to Gaming America about Brazil's upcoming iGaming and online sports betting regulation, assessing both the prospects and challenges involved.

Sweepstakes were the talk of G2E 2024 and are generating plenty of headlines as we enter 2025. It is a fascinating vertical – and indeed whether it should even be seen as a legal vertical at all is in question. The Am...

8-10-From-the-Top
Countdown to launch: Just in time
In this edition of From The Top, Caesars New Orleans SVP and GM Samir Mowad speaks with Kirk Geller to detail what the future holds after the property finally completed its $435m transformation.
14-15-GGA-Americas
The industry's best getting their deserved recognition
The 11th annual Global Gaming Awards Americas once again honored and rewarded the gaming industry's strongest performers throughout the prior 12 months during G2E in Las Vegas.
16-18-G2E-Review
G2E 2024: Discussing the future of US iGaming
A deep dive into the lively debate: Gaming America's Laura Mack examines the objections to US iGaming expansion and the mythbusters offered as a rebuttal at G2E. Surely, it is inevitable in the long run?
20-21-year-review
G2E 2024: A year in review
Gaming America sits down with Pro League Network's (PLN) Mike Salvaris at The Venetian during G2E, to sum up the year and give us the inside scoop of what sports betting has in store for 2025.