Sports betting technology and media company, WagerWire, has announced its marketplace integration partnership with microbetting app Betr.
WagerWire turns traditional bets into assets that can be bought and sold at any time, creating new ways for bettors to strategize, speculate and profit.
The two sports betting companies will also partner on new content through Betr Media and the WagerWire Media Network.
As part of the partnership, WagerWire’s technology, which allows bettors to buy and sell active sports bets and fantasy entries, will be fully integrated with Betr’s platform; permitting for trading inside both Betr and WagerWire’s mobile apps.
Zach Doctor, Co-Founder and CEO of WagerWire, commented, “While secondary markets are commonplace for things like concert tickets, trading cards, and even fashion, it has yet to exist at scale in sports betting – until now.
"We have great admiration for what Joey Levy, Jake Paul and the entire team at Betr have accomplished as both a gaming operator and media company.”
Doctor continued, “WagerWire’s technology creates a new category that supercharges the fan experience. Sports betting should be as fun and exciting as the sports themselves. This can only be achieved through a holistic approach that pairs an intuitive and gamified product with engaging media and an impassioned community. I’m proud to say Betr shares this vision.”
Joey Levy, Founder and CEO of Betr, commented, “We are excited to partner with the WagerWire team, who shares our perspective that there is a significant opportunity to enhance the sports betting user experience through product innovation.
"We are looking forward to integrating their technology into our new V1 sportsbook platform being built on top of the recently acquired Chameleon platform, which remains on track to go live next year.”
