Kentucky regulator awards Sportradar temporary sports betting services license

September 6, 2023
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The state is scheduled to open for legal retail sports wagering later this week.

The Kentucky Horse Racing Commission has approved a temporary sports wagering services license for the US betting subsidiary Sportradar Solutions. The company currently holds 47 licenses or equivalents throughout North America.

To date, more than 30 states have embraced regulated sports betting since the US Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992 (PASPA) in May 2018, also known as the Bradley Act.

Kentucky’s regulated in-person sports betting market will go live on September 7. The state is scheduled to open for online sports wagering on September 28. In anticipation of the launch, the state recently set up a new fund for problem gambling relief, which is projected to receive close to $575,000 during the first year.

Sportradar provides its services “to a wide range of clients operating within these jurisdictions, advancing transparency and integrity, and delivering accurate sports data to sanctioned sports betting and gaming agencies.”

The company recently partnered with Ballers Sportsbook to provide sports betting options to players in Puerto Rico. The multi-year deal will allow Sportradar to utilize sports technology through the Orako solution.

Through Orako, players will be able to access both Ballers Sportsbook and Sportradar content through one platform. They can choose from a variety of wagering options, including parlays, teasers, futures, in-game wagering and player props.

Ballers Sportsbook said it plans to release its online offering to Puerto Rico players during the second quarter of this year. The sportsbook was among the first to enter the commercial market in Puerto Rico, which went live on the island in 2022.

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