Casino intelligence platform, OPTX, has announced its recent partnership with Comanche Red River Hotel Casino in Oklahoma.
The Red River Casino is located in Devol, OK on the Comanche Nation's reservation. The casino stands at 52,500 square feet and holds 1,150 slot machines.
As part of this agreement, Comanche Red River Hotel Casino will now have full access to OPTX player development widgets, connect, slots and marketing solutions.
Alongside Comanche Red River Hotel and Casino, OPTX also partnered with Graton Resort and Casino back in May, as well as partnering with Muckleshoot Casino in March.
Gambling Insider recently spoke with Steve Bright, VP of Data Science at OPTX, to discuss the advancement of AI in the gambling industry and whether it is benefitting or disadvantaging the industry.
David McCardell, Director of Marketing for Comanche Red River Hotel Casino said, “Using OPTX, we gain indispensable insights and recommendations that enable us to make significant, strategic choices daily.
“The user-friendly platform empowers our team to develop focused promotions, enticing offers, and memorable experiences that connect with our guests.”
Brooke Fiumara, Co-CEO of OPTX, shared her excitement for the partnership stating, “In today’s highly competitive gaming market, leaders need a single platform solution that doesn’t just present data, it provides the functionality for operators to use it.”
The GA Huddle also interviewed Fiumara to discuss the rewards and challenges of setting up the OPTX system at a new property and what AI can do for employees at every level of casino operations.
