OPTX implements its technology at Graton Resort & Casino

May 16, 2023
Leer en Español

Graton's VP and Assistant GM calls the opportunity to use the ‘elite' software a ‘dream come true.'

Graton Resort & Casino in Rohnert Park, California will be working with OPTX for its suite of technology and casino management solutions. OPTX includes player development, player connect, marketing, slots and AI tools that will replace Graton’s current technology.

OPTX Co-CEO, Brooke Fiumara, said, “The team at Graton sought out OPTX to provide a tool that will be utilized across departments to create a single source of data and operational functionality for multiple disparate systems within the property.

“Upgrading to OPTX provides the Graton team with an intuitive and easy-to-use application for data-driven decision-making that directly impacts the guest experience. From artificial intelligence-driven marketing campaigns to strategic machine placement on the floor, OPTX will help them optimize the most important areas of their business.”

OPTX’s management system was also recently selected in March by Muckleshoot Casino, located in Auburn, Washington.

Brian Green, VP and Assistant GM for Graton, commented, “It is every casino operator’s dream to create the best possible customer experience while optimizing the bottom line. The team at Graton looks forward to utilizing OPTX’s elite software.”

OPTX provides real-time, unique insights for casino operators via either desktop or mobile applications. The system data aims to make sure ‘no actionable player is missed,’ while also working to enable casino staff to spend more time on strategy, customer service and experience than on data collection.

In the May/June issue of Gambling Insider, OPTX VP of Data Science, Steve Bright, discusses the use of AI within the gaming industry in further detail.


Product Spotlight

Bragg Gaming Group

Bragg Gaming Group is a global content-driven iGaming technology provider, serving online and land-based gaming operators with its proprietary and exclusive content and cutting-edge technology.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

As the Tribal gaming sector congregates once more in the Golden State, is it too cliché of me to suggest we are heading for a golden era of Tribal gaming? With the industry set to meet at the Indian Gaming Association t...

From The Top: Will youth be served by Sports Betting?
Two recent interviews in our Huddle podcast revealed to Las Vegas correspondent Brian Joseph just how young sports betting entrepreneurs are becoming.
The Global Gaming Awards: Rewarding Excellence
The 10th edition of the Global Gaming Awards took place in Las Vegas last year. Gaming America looks back... and ahead to this year's.
Preview: Indian Gaming Tradeshow & Convention
Gaming America looks ahead to the 2024 Indian Gaming Tradeshow & Convention and what attendees can expect when they arrive at the Anaheim Convention Centre.
888 and the US Market: A cautionary tale
Gaming America explores the risk of resting on your laurels and the challenge of remaining relevant in a rapidly expanding market.