Rivalry has launched an esports same-game parlay product that gives players the ability to combine multiple wagers for a higher payout during a single esports match. Players can access the “Same Game Combos” feature on Rivalry’s League of Legends, Counter-Strike and Dota 2 esports matches.
Other added features include animations and custom branding tailored to appeal to a new general of gaming fans. The company has adapted its same-game combos and visuals specifically for Millennial and Gen Z users.
Rivalry Co-Founder and CEO Steven Salz said, “Finding success among Millennial and Gen Z customers means being first to introduce new sports wagering experiences at the edge of technical and product innovation where this audience lives.
“Same Game Combos brings one of the most popular bets on the board to an audience of deeply engaged esports fans while extending Rivalry’s position at the vanguard of betting entertainment.”
Company Director of Product Design David King further explained the company’s motivation to create a gaming space that is meaningful for next-generation players.
He commented, “It's important to add depth to our products and more options for our users. We are building for an under-30 demographic that have high expectations for the entertainment products they consume.
“Delivering on that level of entertainment, while creating a meaningful user experience, adds material value to the Rivalry platform.”
Rivalry recently launched its interactive casino platform, Casino.exe, which is home to the company’s current and future titles. The platform features four new titles, including Penalty Shootout, Bomb Squad, Wheel of Time and Courier Sweeper.
Casino.exe was designed as a virtual interface that allows users to access titles from Rivalry’s third-party casino titles within an interactive online space.
