North Carolina: Broadcasting company teams up with VSiN for sports betting content

August 23, 2023
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The rebranded radio station will also provide morning shows and live play-by-plays of Carolina Panthers.

WRNS-AM 960 radio station, owned by Dick Broadcasting, will be launching North Carolina’s first sports betting radio format ‘Bet on the Bull’, with content from VSiN, the sports betting network.

The station will be rebranded from ‘960 The Bull’ to ‘Bet on the Bull 960 AM.’ 

In addition to sports betting content, the station will also include local morning shows from the likes of The Davis Wholesale Tire Game of the Week, The Bryan Hanks Show and a live play-by-play of Carolina Panthers.

The rebranded station will provide listeners in the Greenville, New Bern and Jacksonville areas with access to sports betting content and morning shows.

VSiN programming is available on more than 300 stations in 46 states around the country, reaching nearly 90% of the US radio market.

Tony Denton, Eastern North Carolina Market Manager at Dick Broadcasting commented, "As we started to look at new content options for the station, it was impossible to ignore the impact sports betting is having as it's legalized across the US.

"We evaluated all of the offerings and VSiN stood out as the best option for sports betting content. VSiN goes way beyond the traditional sports-talk format with unique content that you cannot find anywhere else. Bet on the Bull 960 AM, BetontheBull.com, and the 960 The Bull app will be a destination for anyone with a real passion for sports."

Len Mead, General Manager at VSiN, stated, “VSiN is proud to be the engine behind North Carolina’s first-ever sports betting radio format. We’re excited to continue to expand our distribution footprint and inform and entertain sports fans in North Carolina and across the US.”

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