William Hill launches upgraded mobile sportsbook app in Nevada

The operator will have its app ready before football season, which will be similar to Caesars Sportsbook’s mobile app.

The William Hill Nevada sportsbook app plans to move to the Liberty Platform, which also currently runs the Caesars Sportsbook Nevada app. While the Willliam Hill app was offline yesterday, the upgrade will be complete in time for the new NFL season.

Existing bettors will be automatically migrated to the new platform. The improved William Hill app interface will have “a similar look and feel” to the Caesars Sportsbook app, while more wagering options will be available.

Any wager possible at one of Nevada’s William Hill retail sportsbook locations will be possible in the new app and same-game parlays will now be offered as well. Retail locations will remain open while the app upgrade is completed.

During the transition, bettors will experience a temporary loss of access to their account history, depositing, withdrawing and wagering. Players’ funds will not be affected.

The UK-based William Hill also operates in Florida and The Bahamas and was granted a gaming license by the Nevada Gaming Commission (NGC) in April 2022. Later that year, the NGC fined William Hill $100,000 due to a flaw creating duplicate wagers in its system.

Earlier this year, William Hill was also ordered to pay the British Gambling Commission £19.2m ($24.5m) after social responsibility and anti-money laundering failings were discovered within the UK gambling market. At the time, license suspension was considered for the operator.

Stephanie Feeley

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