Betsson will be supporting a project led by StarScout to help encourage women’s football. The project will be encapsulated as a documentary reality series that will be available to watch from October.
StarScout decided to undertake a project that was aimed at bringing visibility to women in football and has been aided by Betsson to help make the project a reality. The project was inspired by the FIFA Women’s World Cup 2023.
Voyaging across Brazil over the course of more than 30 days, StarScout looked to find aspiring female professional footballers between the ages of 18-25. The competition will consist of 16 women who will be granted the opportunity to play professionally with guaranteed contracts, salaries, be given relocation expenses, language adaptation, representation as well as housing for a life-changing experience.
The championship final took place on Saturday, July 15th, at the Arena Barueri, and attracted scouts from Brazilian teams to observe the progress of these individuals.
The documentary reality series will be available to the public in October and will be aired on the YouTube and subscription-based TV platform Woohoo; with each episode lasting 30 minutes.
All sports equipment used during the program will be donated to the Playlife do Vidigal, a non-profit-based project in Rio de Janeiro.
Andre Gelfi, Managing Partner of Betsson, said, “We are immensely happy to support such an important project. Many of these young women are unable to fully dedicate themselves to training due to the need for a second income; as women’s football still does not receive the same recognition as the men’s.
“Our goal is to provide opportunities for all of them and foster the growth of women’s sport.”