Scientific Games is rolling out digital and retail games for lotteries based on the popular Game of Thrones HBO series.
The games will be immediately available to US and international lotteries. Last year, licensed, branded games created by Scientific Games for US lotteries generated $2.7bn in retail sales.
Kyle Rogers, VP of North American Instant Products for Scientific Games, said, "Our global teams are ecstatic to add a powerful brand Game of Thrones to our licensed properties portfolio. Game of Thrones is already a proven property in the gaming and social gaming sectors.
"There is so much iconography associated with the TV series that it works creatively with our omnichannel lottery games. Although it appeals to a younger generation of players, multi-generations of viewers watched Games of Thrones around the world, so it has the potential to bring its massive fanbase and social media following to lottery."
Scientific Games has more than 100 properties for digital and retail games. It provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries, including virtually every North American lottery.
Scientific Games is the largest instant scratch game provider in the world. It also provides iLottery solutions, digital lottery games, mobile apps, player loyalty programs and customer relationship management programs.
