Scientific Games announces Game of Thrones-branded lottery games

July 17, 2023
Leer en Español

The games, based on the popular HBO series, will be immediately available to US and international lotteries.

Scientific Games is rolling out digital and retail games for lotteries based on the popular Game of Thrones HBO series.

The games will be immediately available to US and international lotteries. Last year, licensed, branded games created by Scientific Games for US lotteries generated $2.7bn in retail sales.

Kyle Rogers, VP of North American Instant Products for Scientific Games, said, "Our global teams are ecstatic to add a powerful brand Game of Thrones to our licensed properties portfolio. Game of Thrones is already a proven property in the gaming and social gaming sectors.

"There is so much iconography associated with the TV series that it works creatively with our omnichannel lottery games. Although it appeals to a younger generation of players, multi-generations of viewers watched Games of Thrones around the world, so it has the potential to bring its massive fanbase and social media following to lottery."

Scientific Games has more than 100 properties for digital and retail games. It provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries, including virtually every North American lottery.

Scientific Games is the largest instant scratch game provider in the world. It also provides iLottery solutions, digital lottery games, mobile apps, player loyalty programs and customer relationship management programs.


Product Spotlight


Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

The top 5 properties that changed Las Vegas

Regular Gaming America contributor Oliver Lovat joins Tim Poole on the Huddle to discuss his 5 properties that changed Las Vegas - giving every resorts an influence rating out of 10. The question is: do you agree?


Peter Schoenke - Sports betting is here... but fantasy sports keeps growing

Peter Schoenke joins Tim Poole on the Huddle to discuss all things fantasy sports. His brand, RotoWire, is at the intersection of the affiliate and fantasy worlds, generating revenue from subscriptions, providing APIs to operators and via affiliate marketing. We discuss:

Within the states of Florida and California, Tribal gaming finds itself in a fascinating position. In Florida, only the Seminole Tribe, and Hard Rock, can provide mobile sports betting, with continued legal challenges f...

Viewpoints: Discussing the use of player loyalty programs
Industry experts answer Gaming America's burning questions on all things related to Tribal operators and player loyalty programs, including Rymax, CasinoTrac, OIGA, Mohegan and Choctaw Nation of Oklahoma.
Sports betting regulation in Brazil: What can we expect?
Mattos Filho's Fabio Kujawski speaks to Gaming America about the uncertainty surrounding Brazil's roadmap to regulation and the need for a singular gaming authority.
Going private: Gaming's new standard?
A state of neo-IPO: Gaming America investigates, as more and more companies come off the public market.
Soloviev Group CEO: Moving to New York
The Soloviev Group, in collaboration with Mohegan, continues to wait on the NYGC for approval on its Freedom Plaza project. Gaming America spoke with Soloviev Group CEO Michael Hershman to learn more.