Kindred extends its US reach via Pennsylvania proprietary platform launch

July 11, 2023
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The company said it plans to continue extending its digital footprint throughout the US.

Online gambling operator Kindred Group has expanded its North American reach by launching its proprietary technology platform in Pennsylvania. This is the latest in a series of product releases within the US for the company.

Kindred Group said that its proprietary tech platform “will provide an enhanced customer experience with customizable and personalized content and products, as well as improved analytics and flexibility.”

Players throughout the state will have access to Kindred’s Unibet Casino and Sportsbook apps. Kindred’s Unibet platform has been on the market for the past three years.

Kindred said the launch falls in line with the company’s strategic plan to expand its footprint across the US. The company recently launched in the state of New Jersey after gaining regulatory approval from the New Jersey Division of Gaming Enforcement.

Company Interim CEO Nils Andén said the company is pleased to offer its titles to Pennsylvania players.

He said, "We are delighted to be able migrate our customers in Pennsylvania onto the Kindred platform. Since launching in New Jersey, our customers have reported enhanced design, navigation and stability.

“We look forward to rolling out the Kindred platform to further states.”

In other Kindred news, the group recently launched the first phase of its retail sportsbook operation at the Swinomish Casino & Lodge in Washington State. The recent release marked the 13th North American retail sportsbook deployment.

Kindred also signed a six-year deal with the Swinomish Indian Tribal Community as part of its expansion in Washington State. The company said that it will “continue to invest in growing its North America operations where market conditions support a sustainable business model.”

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