SAHARA Las Vegas is the first Strip property to implement SYNKROS. Grand Sierra Resort is a Northern Nevada casino with more than 1,300 slots, 50 table games and nearly 2,000 guest rooms.
The partnership allows for Grand Sierra Resort and SAHARA Las Vegas to use the same card system, providing a streamlined loyalty rewards experience across both Meruelo entities.
“SYNKROS was selected to power Grand Sierra Resort and SAHARA Las Vegas due to Konami's reputation for high system reliability, demonstrated desire for partnership, and clear commitment to helping our business succeed,” said Christopher Abraham, senior vice president of marketing at Meruelo Gaming. “Working with Konami, our world-class gaming resorts have the assurance of a technology partner that truly understands our business and how each casino operates uniquely therein. Those details make a difference to us and our players.”