Baha Mar Casino has announced an upgrade of its chosen Quick Custom Intelligence (QCI) software to the new Enterprise platform version 5.2. The resort and casino, located in Nassau Bahamas, was awarded Property of the Year in the Latin America & Caribbean category of the Global Gaming Awards Las Vegas in 2022.
The casino includes 100,000 square feet of gaming facilities, with 18 varieties of table games, over 1,000 slot machines, William Hill live sports betting and five reserved, gaming salons for high rollers, complete with their own butlers and private bathrooms.
John Zaremba, SVP of Casino Operations for Baha Mar, said, “The technology affords us the opportunity to analyze machine data and player information in a wide variety of formats, date ranges and categories. It also allows us to better understand our guest's preferences and play patterns which allows us to optimize our Slot Floor based on qualified data and statistics.”
QCI Enterprise version 5.2 provides further tools to automate daily management, and alignment, of casino functions such as marketing, player development, and gaming.
Dr. Ralph Thomas, CEO of QCI, said, "The overhaul at Baha Mar was part of a two-week process where we upgraded over 115 resorts. This validates QCI's focus on consistency of codebase and the ability to manage our deployments at scale. This dedication of consistency has allowed us to further invest in innovation rather than management of older versions of our platform."
Hard Rock International also recently announced the installation of QCI Enterprise at its properties going forward.
