Ben Hurst appointed 888’s VP of North American Market Expansion

May 16, 2023
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Hurst's focus will be on business development and strategy, within both the US and Canada.

Operator 888 Holdings has appointed Ben Hurst as VP of North American Market Expansion. Hurst’s previous independent consulting within the industry included working with 888 over the last year.

Hurst has already aided 888 with general strategy, expansion of business opportunities, and product development within both the betting and AI sectors. He has also previously served as SVP and Head of Digital at Madison Square Garden Sports & Entertainment, as well as held the role of SVP of Mobile/Emerging Platforms and Digital Partnerships at Paramount.

Howard Mittman, President 888 US, said, “I am delighted that Ben will be joining our US team. I have full confidence that his knowledge of the industry, and of our company, makes him the perfect leader to help continue to grow our US business for the future.

“Ben has an exceptional track record at some world-class media brands and will bring a huge amount of knowledge of the US digital, sports and entertainment landscape.”

As part of this position, Hurst will strategize with the North American management team for growth within both the US and Canadian markets. He will lead business development and work alongside 888’s partner, Authentic Brands Group, specifically with the Sports Illustrated brand’s betting and gaming US presence.

Hurst additionally acts as a mentor with TechStars, independently advising potential startup founders, as well as serves as a board member of Landmark on Main Street, a performing arts center.

888’s CEO, Itai Pazner, stepped down in January this year, making Hurst’s appointment all the more significant. The company also released its Q1 financial results, in which it posted a drop in revenue; but remained optimistic about actions taken, especially in terms of raising player protection standards.

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