Affiliate XLMedia has signed a hybrid revenue agreement with bet365 as part of a strategic objective to “diversify revenue.” Under the terms of the deal, both companies will focus on providing players with tools and education in responsible gaming.
XLMedia said the multi-year partnership with bet365 is designed to aid both companies in expanding their digital presence throughout North America.
XLMedia North America President Kevin Duffey said: “We are thrilled to sign a deal with bet365 that moves our business towards the strategic direction and extends our relationship with one of the most prominent sports betting operators.
“This hybrid agreement marks the start of XLMedia building a new, sustainable revenue stream in North America.”
As a global online sports betting company, bet365 works with local licensing, regulatory and reporting requirements. More than 80 million users across 160 countries represent the bet365 customer base.
The company continues to extend its digital footprint within the United States. The bet365 platform is now live in both New Jersey and Colorado. The online sports betting company launched last fall in Colorado ahead of the NFL season.
A bet365 spokesperson commented: “As we grow bet365’s presence in North America, we are delighted to extend our commercial partnership with XLMedia.
“XLMedia’s proven ability to activate audiences in key markets is incredibly important as we continue to expand across the United States. From sign-up to first bet and beyond, our commitment to providing customers with the best user experience will only be enhanced through this relationship.”
XLMedia is an international digital media company that manages a portfolio of brands that focus on sports and gaming throughout regulated markets.
