WagerWire, a platform that allows bettors to buy and sell active sports bets, has announced that nine sportsbooks will become affiliates of its in-house media network. The sports betting tech company operates in 16 states, Washington DC, Ontario and Puerto Rico.
The nine operators, which will now be receiving traffic from WagerWire’s media content and soon-to-be-launched mobile app are: BetMGM, Caesars, SuperBook Sports, Tipico, Unibet, 888’s SISportsbook and RSI’s BetRivers and SugarHouse. More will reportedly be announced.
WagerWire’s social media content and channels educate bettors who are in the market to buy or sell bets and host both written and video commentary on sports betting as a whole. A “Bet Value Calculator” is also included on WagerWire’s website, and serves as a proprietary fair market value calculation tool.
Zach Doctor, Co-Founder and CEO of WagerWire, said, “This is an exciting milestone and represents the achievement of the next step in the roadmap of our media network. The addition of these iconic brands to our partnership group sets a strong foundation for the next phase of our growth and the rollout of our betting marketplace.”
A fairly new company, WagerWire was first founded in 2019 and has since built a “community-driven network” on Twitter and TikTok, as well as through its website’s community tab. It has previously partnered with Sparket and Wagr.
Liam Roth, Caesars’ Affiliate Marketing Partnerships Coordinator, said, “WagerWire scratches an itch that has existed in the industry for a long time. There’s a lot to love about this app, between connecting to your favorite sportsbook, tracking your bet’s real time value, and being part of a community.
"At Caesars we’re really excited to partner with WagerWire in hopes we can both bring in and continue to re-engage customers in this exciting new way.”
