Betr, a microbetting gaming company, has announced it will be expanding beyond its primary focus on microbetting to other verticals, as they roll out core markets just ahead of March Madness.
The company’s new core markets will allow for a wide array of bets, both pre-match and in-play. Bettors can wager on an outright winner, the margin of win and an over/under on total points. The rollout of these markets arrives in tandem with the First Four stage of the tournament, which kicked off yesterday.
Betr CEO and Founder Joey Levy commented: “We deliberately launched with only microbetting to launch as soon as possible, enabling us to learn from and iterate our product experience according to real user data and feedback; and to establish ourselves as the company, product, and brand synonymous not just with instant gratification betting, which we believe will be the future of this industry.
“We also want to be synonymous with doing things differently and being the first direct-to-consumer operator in the category to differentiate its product experience in an industry dominated by commoditized product experiences.”
The launch of Betr’s core markets comes on the back of its Ohio launch and the company’s upcoming expansion into Massachusetts and Virginia, where Betr's real-money betting app will soon be available for both iOS and Android users.
The company's launch on January 1 in Ohio marked the fastest launch from a company founding to becoming a fully licensed and regulated online sports betting product in US history.
In addition to offering a 0% margin on core pre-match markets for March Madness, Betr will be celebrating the competition with the ‘Beat Derek's Bracket’ challenge, where users can go head-to-head with the Derik Sullivan, who has gained notoriety for his atrocious betting record. The victor of this free-to-enter tournament will win $1,000.