Anaxi signs content agreement with BetMGM
The deal will give players access to Aristocrat titles via the BetMGM online casino.
Aristocrat’s online real money gaming business, Anaxi, has formed a strategic partnership with iGaming and sports betting operator, BetMGM. Because of the collaboration, Aristocrat players will have access to content through BetMGM online casino.
Anaxi was formed in October 2022, after Aristocrat aimed its focus toward creating a solutions business that combined both customer experience solutions and real money gaming.
Anaxi Executive VP Cath Burns said of the agreement: “We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world’s greatest gaming content online.
“This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that entertain for our partners and players.”
To date, BetMGM has expanded its reach to include 25 jurisdictions, according to the update. During the fiscal year, the brand launched in six North American markets, including New York, Louisiana, Illinois, Ontario, Kansas and Maryland.
It opened four retail sportsbook locations during the year as well, including Nationals Park in Washington DC, Casino del Mar in Puerto Rico, The Cosmopolitan in Las Vegas and at State Farm Stadium, which hosted Super Bowl LVII.
BetMGM also got in on the action with the launch of Ohio’s sports betting market earlier this year. The company opened a retail sportsbook at both MGM Northfield Park and at the Reds’ Great American Ball Park.
Company CRO Matt Prevost expressed the company’s eagerness to partner with Anaxi.
He commented: “We are honored to be the first operator in North America to offer Anaxi’s world-class content.
“Partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players.”
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