Lake of the Torches Resort Casino has selected Passport Technology’s Lush loyalty and rewards platform, along with its Mira player enrollment kiosks to be installed throughout the resort.
Passport Technology Chief Product and Marketing Officer Diallo Gordon said: "Lake of the Torches is a savvy operator with a high standard for player development and customer engagement.
"We can't wait to spoil them with outstanding service and unique features specific to the Lush platform that drive player acquisition and retention."
Guests can receive rewards like e-gift cards, physical cards, real merchandise or their own inventory through point redemption and will also have access to exclusive offers and customizable games through the Lush platform.
Group CRO Jason King said: "Passport is excited to bring Lush and its bevy of casino products to the Wisconsin market. This business was won on Passport's great product and service, and we look forward to a long partnership with Lake of the Torches.
"Passport will look to move aggressively across the Midwest with not only Lush, but our amazing lineup of cage automation, redemption, cash access, floor efficiency and cashless technologies."
Passport’s Lush is the company’s first HTML5, cloud-based loyalty and rewards platform. Casino operators can increase engagement, player enrollment and point redemption through the loyalty program.
Lake of the Torches Resort Casino CEO Bill Guelcher voiced the destination’s eagerness to implement the Lush platform and said this is the next step in generating additional brand awareness.
He commented: "Our team is thrilled to have chosen Lush as our solution for casino marketing and loyalty kiosks.
"Passport's Lush platform has the tools we were looking for to drive brand awareness and reward our players through custom games, promotions, drawings, and gifting. We are looking forward to bringing this innovative technology to our guests' experience at Lake of the Torches."
