MediaTroopers, a digital marketing affiliate, has announced it now has revenue share licenses in all US states where it is possible, having acquired its last two from Colorado and Arizona this month.
The affiliate company is currently licensed or operational in around 24 US states, plus Washington DC and Ontario. MediaTroopers has obtained six revenue share licenses in some of its key target states: Colorado in January 2023; Arizona in January 2023; Michigan in November 2022; Washington in October 2022; New Jersey in September 2022 and Pennsylvania in April 2022.
This shows that in the last year, the company has made major ground in expanding throughout the US. In North American jurisdictions where affiliate companies do not require a revenue share license, MediaTroopers operates on a revenue/share basis.
These six jurisdictions are Iowa, New York, Nevada, Ohio, Virginia and Ontario.
MediaTroopers has identified that the perks of the revenue-sharing model are advantageous compared to the old-fashioned cost-per-acquisition model.
The company’s CEO and Co-Founder Shmulik Segal commented: “As a digital marketing agency highly focused on the US market, MediaTroopers has invested a lot of time in our licensing procedures and in creating a core presence in regulated US states.
“With our combined understanding of the acquisition and retention of customers, I believe that the revenue share license is the best way forward. By producing more devoted repeat clients, revenue share standards are ideal for creating better-established online gambling markets around the US.”
By embracing the revenue-share model MediaTroopers states it is hoping to change the market’s current paradigm of player acquisition with its channel partners.
