MGM Resorts International will aid in kicking off We Bridge, an inaugural three-day expo that also includes two days of music. The event will run from April 21 to April 23 at the Mandalay Bay Convention Center in Las Vegas and will celebrate Asian entertainment and culture.
MGM Resorts and Infinite Prospects Entertainment (IPE) have teamed up to present We Bridge. In addition to providing hospitality services, diversity and inclusion and responsible gaming education remain a key focus as MGM Resorts International continues to expand its sports betting platform to new jurisdictions.
MGM Resorts' Executive Vice President of Entertainment Chris Baldizan said: "K-Pop has quickly become a global phenomenon which Las Vegas experienced first-hand last year with BTS' incredible sold-out concerts.
“The We Bridge event gives us another opportunity to partner with Alex Kang and his team to deliver multi-cultural experiences of music, media, art and fashion to the destination."
Several music veterans will take the stage during the music festival, including Kang Daniel, Viviz and K-Pop, who is a member of the superstar boy group Enhypen.
IPE CEO Alex King expressed his excitement for the opportunity to celebrate Asian culture.
He commented: "With the rise in Asian entertainment into mainstream prominence, we wanted to bring more awareness and access to artists, talent, and brands within our community.
“We are excited to have K-pop at the forefront of We Bridge's music showcase this year, as the industry's impact and popularity continue to grow. We see this as our humble beginning and have a vision of building an even bigger stage that is widely representative of all Asian talent."
