Saracen Casino Resort has announced a partnership with Quick Custom Intelligence (QCI), saying that its casino in Little Rock, Arkansas will implement the analytics company’s 5.1 platform.
Saracen Casino Resort Director of Planning and Analysis Bryan Stanbridge commented: “QCI's platform is a game changer. It will allow us to have a better understanding of our operation, make impactful, strategic decisions and also allow our hosts to improve on the already state-leading customer service experience."
The casino will use QCI’s platform to align marketing, player development and all casino operations with a 360-degree view of the casino's data. This will be done via QCI’s 5.1 platform version which includes the Enterprise Edition and was designed with large-scale corporations in mind.
Ultimately, this gaming platform aims to unify online gaming with brick-and-mortar establishments.
QCI CEO Dr. Ralph Thomas commented: “Saracen Casino Resort's decision to select our QCI Enterprise Platform shows the importance of continually developing products that truly fit our customers' needs.
“Saracen Casino Resort, one of over 100 casino resorts actively using the QCI platform, is an established modern resort and a great example of how gaming is growing throughout the US."
The Arkansas-based casino has been looking toward more advanced technology to improve its on-premise services. Earlier this month it announced it would be upgrading to the Global Payments platform.
Global Payments will help upgrade the casino’s sports betting app BetSaracen, to improve the customer’s purchasing experience. It will integrate its VIP Preferred e-check network so casino patrons can use their online banking credentials to enroll with more ease.
