North American casino marketing firm Imagine This has created a new marketing department and hired Parker Papaccio as its first Marketing Director and Ryan Rotundo as its Marketing Manager. Both will aid the company in the development and execution of all its marketing projects.
The firm said in a statement: “The Imagine This Marketing department will begin implementing innovative techniques to bring Imagine This to the forefront. One of the initial projects they will tackle is product videos associated with QR codes and product packaging to drive player participation and incremental revenue.
“In addition to QR Codes, the Marketing department will be rolling out upscale technological implications that help their clients track incremental revenue data, goals and KPIs.”
As an Imagine This new hire, Papaccio will take the helm as the department’s leader, bringing with him a wealth of field knowledge to his new role. He holds a Bachelor's in Marketing from the Cox School of Business. During his career, Papaccio has served as a marketing account manager throughout his career and has aided more than 25 companies in reaching their performance goals through strategic integration.
Rotundo graduated from CBU with a BA in Business Administration, along with his MBA. He has spent four years working at Imagine This and gaining casino industry experience.
In addition to the announcement of hiring both Papaccio and Rotundo, Imagine This has named Ben Haines as its newly created marketing department’s Creative Director. His role responsibilities will include aiding the team in digital ads, package design and direct mail pieces.
