Light & Wonder (L&W) has announced the expansion of its contract with The Twenty-Nine Palms Band of Mission Indians, which will involve the company integrating its new loyalty and customer engagement platform into the Tribe’s casino properties.
These casinos include the Spotlight 29 Casino and Tortoise Rock Casino in California. The loyalty solution will interface and bridge the data across Twenty-Nine Palms’ current ACSC casino management system (CSM) and its kiosks, point-of-sale systems and Entertainment Showroom.
L&W President of Global Systems & Services Jon Wolfe commented: “We value the long-time relationship and trust that we have cultivated with the casino properties of The Twenty-Nine Palms Band of Mission Indians.
“Our new platform offers a tremendous suite of capabilities and best-in-class technologies that will enable Twenty-Nine Palms casinos to deliver a consistent and frictionless player experience.”
The new platform will bring a host of new features to Twenty-Nine Palms’ casinos. This includes Core, a tool for configuring and managing enterprise loyalty programs. Core can define characteristics such as customer tiers, various loyalty currencies and operations participating in the program.
Another feature is the Publisher & Journey Builder, which powers the casino’s ability to distribute events to external systems and interfaces based on transaction types. This function also manages the configuration process for Publisher-subscribed events, such as tier advancement, point expiration, offers and event/showroom reminders.
Twenty-Nine Palms Band of Mission Indians VP of Information Technology Steve Libauskas commented: “We’ve already experienced first-hand the incredible value and power of L&W’s ACSC CSM as it has allowed us to enhance our operations while delivering a higher level of service to our customers.
“As we expand our contract with L&W, we are thrilled about the integration of their new platform into our existing systems, including ACSC, and are confident that this will further allow us to drive engagement, player satisfaction and ultimately business.”
